Spirit Airlines has a plan to reinvent itself, changing its service offerings and marketing strategy to drive improved yields and a return to profit. Can it get there fast enough to stay alive?
Seats & Cabin
Airlines face family seating mandate from US DOT
The US Department of Transportation has officially launched its family seating program, requiring adjacent seats for families traveling with a passenger 13 or younger to be assigned at the time of booking.
Allegiant continues Extra expansion, predicts competitive collapse
Allegiant is ready to tap into the growing demand for a more premium travel experience, through expansion of its Allegiant Extra offering.
Big Front Seat is dead; Long live Go Big!
Big Front Seat is dead; Long live Go Big! Spirit Airlines is changing its approach to the market, in a manner that appears to be removing most of what makes it unique.
Turkish Airlines unveils Crystal Suite business class cabin
Passengers on Turkish Airlines’ longest flights will soon see “Crystal Suites,” a new and much improved business class cabin, on board.
Airbus, flynas deliver largest order for Farnborough 2024
Airbus has, once again, closed out a major air show with its largest order announcement on the final day. Farnborough 2024 wraps with a 90-plane MoU for flynas.
Southwest to assign seats, add extra legroom
After more than 50 years Southwest Airlines is adding assigned seating to its cabins. The carrier will also differentiate seating, with an extra legroom option on board.
American introduces dedicated bag tags for mobility devices
More than one percent of mobility devices are mishandled in the United States. American Airlines hopes to improve its record with the introduction of a digital tagging process, now live for wheelchairs and mobility scooters.
Window seats win with Qatar Airways’ next gen Qsuites
The next generation of Qsuites for Qatar Airways will feature more space and more privacy for passengers. And, the window seats finally get to take advantage of the communal nature of the product.
Lufthansa Technik adds 787 retrofit capacity
After more than a decade, airlines looking to modify their 787 interiors finally have a third party option. Lufthansa Technik secured a license from Boeing to perform the work.