Spirit Airlines has a plan to reinvent itself, changing its service offerings and marketing strategy to drive improved yields and a return to profit. Can it get there fast enough to stay alive?
ancillary revenue
Breeze boosts partner sales with NDC links
Breeze Airways announced a pair of NDC-based deals, allowing for much broader distribution of its flights, as well as a new product bundle for business travelers.
Airlines face family seating mandate from US DOT
The US Department of Transportation has officially launched its family seating program, requiring adjacent seats for families traveling with a passenger 13 or younger to be assigned at the time of booking.
Allegiant continues Extra expansion, predicts competitive collapse
Allegiant is ready to tap into the growing demand for a more premium travel experience, through expansion of its Allegiant Extra offering.
Big Front Seat is dead; Long live Go Big!
Big Front Seat is dead; Long live Go Big! Spirit Airlines is changing its approach to the market, in a manner that appears to be removing most of what makes it unique.
Shakeup in ancillaries, AI on tap for flyadeal
Flyadeal CEO Steven Greenway sees plenty of opportunities for his LCC to innovate, even with a very basic service offering. Removing all the ancillary sales options is part of that plan.
Southwest to assign seats, add extra legroom
After more than 50 years Southwest Airlines is adding assigned seating to its cabins. The carrier will also differentiate seating, with an extra legroom option on board.
AERO VISION promises ad-supported IFE/C for airlines
Can advertising cover the cost of a streaming inflight entertainment and internet deployment? GDC Media is the latest to pitch an IFE/C platform supported by ad revenue rather than passengers paying.
Delta teases "Basic Business" in push for revenue boost
Delta may be next to unbundle services in the pointy end of the plane The carrier teased the concept during its Q2 2024 earnings call this week.
Carry-on bags are back in JetBlue basic economy
JetBlue is taking away one of the pain points in its basic economy offering. From 6 September 2024 passengers on a Blue Basic fare will be permitted to bring a carry-on bag into the cabin.