Post-purchase upselling to drive ancillary revenue is big business for Delta Air Lines and poised to grow. Adding frequent flyer points to the mix is part of that plan, with significant potential upside for passengers and the carrier.
frequent flyer
Does Double Dip’s death spell an end to occasional loyalty?
Rest in peace, Double Dip. You were a glorious way to earn so many points on Hilton stays. But the 2018 version of the Hilton HHonors program is killing the Double Dip in favor of far more lucrative HHonors earnings rates for frequent guests. It is a significant shift in the company’s loyalty strategy. Will […]
Revenue-based loyalty? Ja! Miles and More is next
It is not always wise to believe the claims that the shfit to evenue-based earning is to help simplify loyalty programs. The Miles and More changes announced this week are a great example of complicating a system rather than simplifying it.
Free Gogo coming for top Air Canada elites
Loyalty can earn you free wifi on your next Air Canada flight. The carrier teamed up with inflight connectivity provider Gogo to offer top-tier elites an unlimited connectivity pass to ease their frequent flyer life.
Earn TrueBlue points for Amazon shopping, plus more in-flight internet
Easy to earn points for online shopping plus a re-up on free, fast in-flight internet is all good news from Amazon and JetBlue TrueBlue.
New Aer Lingus business class seat with flat bed seats coming soon
More flat beds will soon be flying across the pond thanks to the new Aer Lingus business class launching in March 2015. Lounges and dining upgrades coming, too.
Elite Rewards from American Airlines: Compelling at every tier but not unique
Looking for some useful perks in an airline loyalty program above and beyond the normal elite tiers? American Airlines has a rather compelling offer out this year in the form of their 2013 Elite Rewards program (registration required!). The concept – extra perks earned at various milestones – is not a new one but the […]
Some notes from United’s open house with frequent flyers
Yes, getting to drive the deicing truck was the highlight of my visit to United Airlines last week. But that was on Thursday; Friday offered up the opportunity to meet with a number of executives from the company and ask pretty much any questions we wanted of them. Sure, not all the questions were answered […]
In-flight internet coverage continues to spread
Two airlines made news this week with regards to in-flight internet connectivity with coverage growing both within the United States and across the Atlantic Ocean. Delta Airlines has announced plans to increase their already leading gogo deployment. With the installation of gogo nearly complete in their domestic mainline fleet, the company will add connectivity to […]