Alaska Airlines is adding a touch of loyalty to its flight subscription program. In addition to adding Salt Lake City as an eligible market, the carrier will now give some subscribers MVP or MVP Plus status for enrolling in the program.
frequent flyer
Iberia pivots to revenue-based loyalty; British Airways to follow
Iberia will shift to a revenue-based earning scheme for its loyalty program at the end of November. British Airways will soon follow.
Can inflight Wi-Fi ever be profitable?
Airlines should not expect their inflight connectivity solutions to be profitable. At least not directly so. And Air Canada seems OK with that situation, finding other ways to justify the proposition.
Hans Airways picks its wireless IFE Moment
Hans Airways will offer streaming entertainment to passengers when it launches service between the UK and India. The carrier announced a deal with Moment to deliver the Flymingo wireless streaming solution on the carrier’s A330-200 aircraft.
Planies launch airBaltic Club into the NFT loyalty world
Subscription products are a booming segment for the air travel industry. Sprinkle in a dash of Web3 and the airBaltic Planie NFT collection comes to life.
airBaltic adds Air France, KLM as reward partners
The airBaltic club loyalty program now reaches almost everywhere in the world. Thanks to a new partnership with Air France and KLM, members can both earn and redeem points for travels with the two larger airlines. Though, like with most such deals, there are some notable limitations.
Aeroplan, Avis partner for status match, with a co-brand twist
Air Canada’s Aeroplan elite status holders can now request a complimentary status upgrade in the Avis Preferred® program, extending the value of the status earned to rental cars as well. The status match program is effective immediately and members can register here.
Virgin Atlantic to join SkyTeam
Virgin Atlantic will join the SKyTeam alliance in early 2023, boosting the group’s presence in the UK. Virgin Atlantic will become SkyTeam’s first and only UK member airline, offering long-haul flights from Heathrow, Manchester and Edinburgh.
Qantas returns to New York City, via Auckland
Qantas is poised to return to New York City from mid-2023. But rather than connecting in Los Angeles, as was scheduled prior to the COVID-19 outbreak, passengers will now connect in Auckland before the 16 hour trip to JFK.
Air Canada, Emirates link up with codeshare, loyalty reciprocity
It is not, perhaps, quite the level of strange bedfellows pondered by Shakespeare in The Tempest, but a new strategic partnership agreement between Air Canada and Emirates is certainly an interesting development.









