The commecial aviation industry as we once knew it faces a dire situation. And none of the recent data offers much of the way in optimism for the coming months.
Southwest Airlines
United drops change fees. Forever.
United Airlines is ready to change. Or, perhaps more accurately, the company is ready for passengers to change their plans more often. In a major policy shift the carrier will no longer charge travelers a fee to change their booking on most domestic tickets. And, unlike the temporary waiver of this fee in place over recent months, this change is set to last forever.
Spirit offers 5x bonus miles for new bookings
Ready to earn 5x points on your next flight? Spirit Airlines is the latest carrier to use its loyalty program as an enticement to get people thinking about travel again.
But that doesn’t necessarily make it a good idea.
Masks Matter: US carriers plan more enforcement for on-board behavior
For those traveling by air today the best protection against potential COVID-19 exposure is to wear a mask during the flight. But even as some US airlines insist that passengers wear masks, enforcement has been limited and consequences for non-compliance essentially nil. This week several airlines indicated a renewed focus on enforcement of those rules, with violators potentially barred from future flights.
JetBlue offers free TrueBlue Mosaic status, plus a year extension
JetBlue waited longer than most to announce plans for its TrueBlue loyalty program in the wake of the coronavirus groundings. But it appears the carrier used that time wisely. With its announcement today JetBlue draws on similar actions from many other carriers but pulls them together in a package that might deliver outsized value to its members.
DOT further relaxes airline CARES Act obligations
The US Department of Transportation (DOT) will offer airlines increased flexibility under their CARES Act obligations. But rather than choosing individual airports that will be exempt the DOT is now going to let the airlines select which stations will see service suspended.
Fighting for the middle: A pandemic seating shift
Forget the fight over who gets the arm rests; middle seats on planes are now generating real fights over if they should be occupied at all. And airlines are fueling the flames with misleading marketing messaging.
DOT adjusts, finalizes airline route requirements for CARES Act funding.
US airlines will need to fly far more than demand dictates if they want to receive CARES Act funding for employees. But the obligations are reduced in the Department of Transportation’s (DOT) final order compared to the initial proposal. The DOT took feedback from all stakeholders into account in trying to strike an appropriate balance of service versus demand, slightly revising the rules.
Who wants what? How the US airlines are responding with CARES Act funding on the line
With tens of billions of dollars in federal funding on the line the DOT’s rules about service obligations under the CARES Act could dramatically affect airlines’ cash flow in the coming months. The divide in views between the large and small players is impressively wide.
US airlines cut deep, but not deep enough
With loads teetering against the single digits the US carriers must cut deeper to rationalize their operations. And there are few good justifications for not making that move.