American Airlines and JetBlue recognize that elite requalification thresholds remain a challenge for many travelers. The carriers have come up with shifts in earning means and promotions to help boost accounts, though each in a slightly different manner.
TrueBlue
JetBlue, American launch frequent flyer earning reciprocity
American Airlines and JetBlue passengers can now earn points flying on the other carrier. The two airlines announced details of their frequent flyer earning reciprocity plans today, part of their Northeast Alliance efforts.
JetBlue adds Companion Pass for 2021, lowers Mosaic qualification requirements
Elite status will be a bit easier and better in the JetBlue TrueBlue program next year. The carrier announced changes to the Mosaic status tier on Wednesday, including lower travel and spend requirements to qualify and a BOGO travel option in the first several months of the year.
JetBlue adds Cash & Points redemptions for TrueBlue
JetBlue customers can now choose a new option to pay for flights. The company’s TrueBlue loyalty program introduced a Cash & Points offering today, allowing members to redeem points for a partial value of the fare.
JetBlue offers free TrueBlue Mosaic status, plus a year extension
JetBlue waited longer than most to announce plans for its TrueBlue loyalty program in the wake of the coronavirus groundings. But it appears the carrier used that time wisely. With its announcement today JetBlue draws on similar actions from many other carriers but pulls them together in a package that might deliver outsized value to its members.
JetBlue increases baggage and change fees
Raising fares is relatively hard for airlines. Raising fees, on the other hand, tends to work out reasonably well. JetBlue is about to find out just how well as it increases fees for checked baggage and phone-based customer support.
JetBlue eyes a more mature TrueBlue loyalty program
The co-brand revenue is great and JetBlue intends to continue expanding that stream. But the carrier also knows its TureBlue loyalty program needs a little more to become a mature offering for consumers. That should be good news for travelers, assuming the carrier can execute.
Earn TrueBlue points for Amazon shopping, plus more in-flight internet
Easy to earn points for online shopping plus a re-up on free, fast in-flight internet is all good news from Amazon and JetBlue TrueBlue.