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Loyalty

Alaska Airlines launches hotel booking portal

29 May 2018 By Seth Miller Leave a Comment

Rendering of an Alaska Airlines 737 with the low-profile 2Ku antenna mounted to the top of the fuselage, behind the wing. (PRNewsfoto/Alaska Airlines)

Extending an airline loyalty program into hotel earn & burn is a common evolutionary step. Today’s play by Alaska Airlines follows the plan pretty well, but comes up short on delivering a solid, consistent value to program members.

This story is about: Alaska Airlines, credit card, Hotel, loyalty, MileagePlan, points, Rocketmiles Filed Under: Loyalty

Loyalty program changes: AsiaMiles gets the messaging right

25 May 2018 By Seth Miller Leave a Comment

A sampling of new earning rates. Most go up and some go down, across all fare types

Change happens. Getting the messaging about those changes right is a rare win for loyalty programs and their members. AsiaMiles is in that rare group, announcing changes this week and owning both the good and bad that come from such.

This story is about: AsiaMiles, awards, business class, Cathay Dragon, Cathay Pacific, economy class, first class, frequent flier, frequent flyer, loyalty, rewards Filed Under: Loyalty

JetBlue goes semi-private, adds codeshare with JetSuiteX

23 April 2018 By Seth Miller 10 Comments

How to grow in a highly competitive west coast market while limiting risk, staying small, and maintaining the better than average inflight product a company is known for? JetBlue tapped into the JetSuiteX offering to add west coast routes starting in May.

This story is about: Alaska Airlines, awards, economy class, frequent flier, frequent flyer, in-seat power, JetBlue, JetSuiteX, LGB, Long Beach, points, security, Southwest Airlines, TSA, United Airlines Filed Under: Airplanes and Airports, Loyalty, Seats & Cabin

Air Canada launches Basic Economy fares

4 April 2018 By Seth Miller Leave a Comment

Air Canada's 737 MAX; image courtesy of the airline

Air Canada joins the ranks of Basic Economy airlines this week. The carrier now has five fare families for its economy class passengers and this rollout may be one of the most advanced we’ve seen to date.

This story is about: Air Canada, ancillary fees, basic economy, economy class, elite status, fees, frequent flier, frequent flyer, points Filed Under: Distribution, Loyalty, Seats & Cabin

Yotel’s new not-really-a-Loyalty Program

1 March 2018 By Seth Miller Leave a Comment

The new

Getting creative to launch a new loyalty program is no easy task. Just focusing on points is passé and doesn’t work so well. So what’s a company to do? Probably not what Yotel chose with its new “YOTEL Membership Programme” launched this week.

This story is about: Hotel, loyalty, Yotel Filed Under: Loyalty

A last hurrah for topbonus loyalty

13 February 2018 By Seth Miller Leave a Comment

The TopBonus program, formerly of AirBerlin, has airline redemption options once again. But how long will that – or the rest of the program – last??

This story is about: awards, bankruptcy, Condor, Germania, loyalty, points, topbonus Filed Under: Loyalty

Behind the Miles&Cash numbers at Miles and More

6 February 2018 By Seth Miller Leave a Comment

Cash & Points awards make loyalty program members happier and more engaged. That’s the theory and it usually seems to hold true. But some stats from the year old Miles and More version of such raise an interesting question about member retention.

This story is about: awards, frequent flier, frequent flyer, loyalty, Loyalty2018, Lufthansa Group, Miles and More, PaxEx Filed Under: Loyalty

Singapore Airlines’ Krisflyer Blockchain Bullshit

5 February 2018 By Seth Miller 13 Comments

Are frequent flyer “cryptomiles” the next big thing? Sadly, you’re likely to hear a lot about that in the coming years, including today’s announcement from Singapore Airlines. Alas, it is mostly buzzword bullshit.

This story is about: blockchain, frequent flier, frequent flyer, loyalty, Loyalty2018, points, Singapore Airlines Filed Under: Loyalty

Delta brings points payment to its upsell market

11 January 2018 By Seth Miller Leave a Comment

The new Premium Select cabin on Delta's A350

Post-purchase upselling to drive ancillary revenue is big business for Delta Air Lines and poised to grow. Adding frequent flyer points to the mix is part of that plan, with significant potential upside for passengers and the carrier.

This story is about: basic economy, business class, Delta Air Lines, frequent flier, frequent flyer, loyalty, points, premium economy, Premium Select, United Airlines Filed Under: Loyalty, Seats & Cabin

Does Double Dip’s death spell an end to occasional loyalty?

10 January 2018 By Seth Miller 2 Comments

The new Hilton HHonors earning rates for 2018

Rest in peace, Double Dip. You were a glorious way to earn so many points on Hilton stays. But the 2018 version of the Hilton HHonors program is killing the Double Dip in favor of far more lucrative HHonors earnings rates for frequent guests. It is a significant shift in the company’s loyalty strategy. Will […]

This story is about: frequent flier, frequent flyer, HHonors, Hilton, loyalty Filed Under: Loyalty

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