The future of in-flight shopping is digital. And it will consume passengers’ attention throughout a flight. This is the hope of marketers everywhere and the underlying concept driving the launch of SKYdeals, the new in-flight “shoppertainment” platform now flying on Lufthansa and Austrian Airlines.
Austrian Airlines
Deutsche Telekom expands free GX Aviation wifi offering on Lufthansa Group flights
Inmarsat, Deutsche Telekom, and the Lufthansa Group are extending their complimentary inflight wifi access plan. First launched in July 2019, the companies increased the number of covered customers in April 2020 and intend to keep the program alive at least through December 2021.
Cutting connections: Reviewing the connected aircraft retirements
Hundreds of aircraft rapidly retired from service. Hundreds more shifted into limbo, unclear of when they might fly again. The news no longer surprises, though some of the retirements bring about a sense of loss. For inflight connectivity vendors the impact is more than a sense of loss, however, as it maps to real revenue shortfalls with the aircraft removed from service.
Austria to implement minimum fares, short flight surcharges
Prices flying in and out of Austria are set to rise. And at least one airline is happy with the news, though expect lawsuits aplenty before the matter is fully settled.
Lufthansa announces major, permanent fleet restructuring
Lufthansa is not particularly optimistic on the industry’s return to pre-crisis levels. As a result the airline announced significant fleet changes today, with many aircraft to be removed from service.
Deutsche Telekom introduces flat-rate pricing for inflight wifi
Last Fall Deutsche Telekom promised an integrated billing solution that would give its mobile phone customers easier access to the inflight connectivity solution on more than 200 Lufthansa Group aircraft. As of this week that promise is fulfilled. Customers subscribing to the new “Inflight Europa Flat” add-on package on their cell phone plan now receive seamless access to wifi on board the Group’s A320 family of planes.
Solving the Codeshare Conundrum: Travelport, Routehappy, alliances weigh in
Codeshare flights: Great for airlines and confusing for passengers. Multiple groups across the industry are looking to clear up that confusion, exposing better data to travelers and smoothing the marketing message.
Anyway Travel Passes open up cheaper holidays from England on Lufthansa, Austrian, Swiss
Looking to get far away from England this winter but don’t want to break the bank on flights? Lufthansa Group airlines Lufthansa, Austrian and Swiss launched their Anyway Travel Pass promotion this week, offering a discounted means to a guaranteed flight on your desired date of travel, so long as you don’t care too much about the departure time or which of the three carriers you’re flying on. The deal applies for departures from London-Heathrow (LHR), Birmingham (BHX) and Manchester (MAN) with 14 destinations available starting at £139 each way including all taxes.
Beyond sound bites: Ryanair’s Michael O’Leary on Inflight Connectivity
Not a chance. You’ll never see inflight connectivity on a Ryanair plane. Unless, of course, it is free and passengers’ buying patterns shift. Michael O’Leary leaves the door open to some interesting possibilities.
Lamenting the proliferation of flat-bed business class
Who do you know that would call the proliferation of flat beds in business class “an unfortunate development?” Can’t think of anyone?