Spirit Airlines has a plan to reinvent itself, changing its service offerings and marketing strategy to drive improved yields and a return to profit. Can it get there fast enough to stay alive?
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Big Front Seat is dead; Long live Go Big!
Big Front Seat is dead; Long live Go Big! Spirit Airlines is changing its approach to the market, in a manner that appears to be removing most of what makes it unique.
Breeze boosts loyalty play with co-brand credit card
Launching a co-branded credit card is one of the major milestones in the maturity of a US airline, and Breeze Airways can now tick that box.
Turkish Airlines promises speed, convenience with TK Wallet launch
Can the new TK Wallet improve the payment and refunds experience for passengers of Turkish Airlines? Or just for the airline??
Mixed ancillary messages from Allegiant in Q3 results
Total average fare increased for Allegiant in Q3 2023, but, similar to its ULCC competitors in the US market, the breakdown of those fares shifted. And it is not all good news.
Southwest bucks the trend, eases elite status earning in Rapid Rewards
It is easy to read too much into small changes in airline loyalty programs. But this week’s announcement from Southwest Airlines – lowering the qualification requirements for some elite status tiers – could signal a significant shift for the carrier’s approach to frequent fliers.
Consumers really do pay to be loyal, and that’s good for them
Not only are customers who buy an elite status match good for airline and hotel loyalty programs, they’re likely more profitable by many metrics than those who the programs previously attracted through free match or challenge programs.
Delta’s SkyMiles shakeup hits Medallion status, SkyClub access rules
Is the updated Delta SkyMiles program actually a simplified scheme for earning status? That’s debatable. But at least the company didn’t call it enhanced this time.
American Airlines raises rates, supplements services for Admirals Clubs
Passengers looking to escape the terminal in an American Airlines Admirals Club lounge will soon be asked to pay a bit more for the privilege, though the carrier is also adding some amenities inside to help soften the blow.
Frontier selling status to anyone with a co-brand credit card
For years co-branded credit cards represented status-lite options for consumers. Now Frontier Airlines is making it more of a real status option.