JetBlue’s freshly revamped EvenMore offering will take flight from 28 January 2025, with the benefits largely matching those previously reported by PaxEx.Aero.
elite status
Lufthansa launches Allegris ancillary pricing
Want a window seat in business class? If you’re flying in the new Lufthansa Allegris cabin that’s likely to cost extra.
First Class, Companion Pass coming to Frontier
Frontier Airlines will launch a first class cabin in late 2025 as it continues in its efforts to reinvent itself and remain competitive in a market where premium services deliver outsized revenue.
Paid premium massively displaced upgrades, exactly how Delta wants it to be
Fifteen years ago Delta Air Lines sold just 6% of its domestic first class seats. Today that number is 75%, and the carrier has plans to keep the paid share high, while still keeping the loyalty program relevant.
Virgin Atlantic teases eventual free Wi-Fi on board
Virgin Atlantic CEO Shai Weiss is keen to see free Wi-Fi on board his company’s planes, assuming its providers can catch up.
More (paid) legroom, bags still fly free: Southwest details transformation program
Bags will continue to fly free on Southwest Airlines, even as the company moves to offer a paid extra legroom option on board its planes from 2026.
JetBlue launches lounges in premium push
JetBlue spent the better part of the past decade arguing its on-board premium experience was so good it made travelers forget about the lack of a lounge on the ground. That changes late next year.
Alaska Airlines receives DOT approval for Hawaiian acquisition
The US DOT approved Alaska Airlines’ acquisition of Hawaiian Airlines while establishing a six year compliance program mandating capacity levels and frequent flyer program value.
Southwest gets aggressive with Rapid Rewards status promotion
Southwest is pushing hard to boost its bookings in the next few months, with a major Rapid Rewards promotion across multiple pathways, including flights, credit card spend, and other partners.
Winding Tree winds down, bailing on Blockchain for airlines
For years Winding Tree pitched itself as delivering a distribution and payments blockchain revolution for airlines, hotels, and consumers. Today that dream is dead.