Ethiopian Airlines announced plans to add another eleven 737 MAX to its fleet during the 2025 Dubai Air Show this week. But its plans for the aircraft’s interior is far more significant than the incremental order.
seats
Air Canada Teases Cabin Refresh for MAX Rouge Rollout
Air Canada’s new Rouge fleet will keep its premium option as it converts to the 737 MAX. That detail was included in an internal video shared with company employees on Wednesday, along with other bits about the fleet’s future.
China Southern Plans New Flagship Interiors, IFE/C for A350, A321neo
China Southern will update its cabin interiors as part of a brand refresh coming to the A350 and A321 fleets, including new partners for business class seats and IFE/C services.
New Pacific, beOnd Team for Premium US Service
Premium leisure airline beOnd plans to expand in the United States, riding the wave of growing premium demand. It will partner with New Pacific to make that happen.
Virgin Atlantic, Boeing Team for ESA Installs
Virgin Atlantic will lean on Boeing Global Services (BGS) for installation of new inflight connectivity hardware on the carrier’s 787 Dreamliner fleet.
Reliability, then Product, on Breeze’s Agenda
Breeze CEO David Neeleman is confident the carrier is moving in the right direction, but he still wants to see operational reliability improve before further tweaking the product.
Sun Country Plans Inflight Wi-Fi, Just Not Yet
Sun Country’s next cabin refresh is coming soon-ish, and inflight Internet is likely to be part of the plan.
United’s Kirby Pitches Political Angle, Product Investment for Growth
Are passengers ready to pay more for a better product? United CEO Scott Kirby thinks so, and the company is working to make that happen, while also increasing international market share.
Squeezing "Extra" Revenue from Allegiant’s Seats
Launching a new product at an airline that requires changing the layout of the cabin brings a lot of risk. Allegiant remains convinced its “Extra” seats play is paying off.
Southwest Sets Seat Sales Start
When Southwest Airlines extends its schedule on July 29th it will mark the beginning of a new era for the carrier: Assigned Seating will be on sale.