Blocking middle seats or even sitting passengers every other row is not a problem when load factors hover in the mid-teens, occasionally peaking at 30% for an especially busy flight. But if social distancing rules remain in place IATA executives believe the LCC market could collapse as a financially unsustainable endeavor.
ULCC
Wizz Air plans Abu Dhabi expansion
Abu Dhabi is suddenly a hot market for low cost carriers. Wizz Air is the latest player, announcing plans to establish a Middle East-based outpost of its operations in the UAE captial. It expects to launch service in the second half of 2020.
Norwegian Argentina sold to JetSMART Airlines
Citing slipping foreign exchange returns and a general lack of profitablility Norwegian is exiting the Argentinian domestic market. The carrier sold its entire operation to JetSMART, effective immediately.
Allegiant goes Extra with increased legroom option
Want a bit more comfort on your next Allegiant flight? Travelers to and from Los Angeles now have the option to pay up for “Allegiant Extra” on board, offering a number of premium seating benefits, though stopping short of a true premium economy seating product.
Bjørn Kjos retires as CEO of Norwegian
Call it the end of an era. After 17 years in the role Bjørn Kjos, the CEO of Norwegian, will step down from the role with immediate effect.
WOW Air is Dead; Long Live WAB Air
WOW Air is dead. Completely dead. The planes are mostly off flying for other airlines while the true financial impact of the collapse remains u der debate. And yet. Perhaps there is a chance for another life for the flashy, LCC after all?
Getting comfortable with 28" pitch
Is there such a thing as a comfortable airline seat pitched at 28 inches? Scant few passengers would answer that question in the affirmative, but seating manufacturers are getting creative in their efforts to make it at least not miserable.
Sun Country cuts premium seats, loyalty in quest for higher revenue
Sun Country’s pivot to a ULCC continues unabated. More than a year after the carrier announced plans for a new approach to the market the changes continue. Up next: further cabin reconfiguration and a revamp of the loyalty and co-brand credit card strategy that seem unlikely to make many customers happy.
JetBlue goes Basic, plans fare families revamp
Is there such a thing as humanity in the Basic Economy world? JetBlue is planning a new suite of fare families to include a more basic option, while also maybe fixing the more expensive options, too.
WestJet Plus goes legit with Recaro CL4710
Euro-biz is going away on some WestJet planes. The carrier is upgrading its WestJet Plus offering to feature the Recaro CL4710 in a proper 2-2 cabin layout. This further moves the company away from its LCC roots and into a role as a global premium operator.