For years co-branded credit cards represented status-lite options for consumers. Now Frontier Airlines is making it more of a real status option.
Loyalty
Air Canada brings free messaging online, expands live TV coverage
Air Canada plans a big boost to its WiFi offerings on board, including a free messaging for travelers. Live television access on board is also expanding.
JetBlue sets launch date for new TrueBlue Mosaic program
JetBlue will officially transition to its new Mosaic elite status program next month. While TrueBlue program members have been earning under the new “Tiles” rules since the beginning of the year, the earning progress – and any partial status benefits – will finally go live on 10 May 2023.
Virgin Atlantic is now a part of SkyTeam
Virgin Atlantic officially joins the SkyTeam alliance today, just five months after announcing its intention to affiliate with the group.
airBaltic adds elite status option to Planies NFTs
Passengers can now buy elite status on airBaltic as part of the company’s efforts to bring NFTs into its loyalty program. Members of the airBaltic Club who acquire 25 of the company’s Planies NFTs will receive the VIP status tier in the program.
British Airways brings Paramount+ on board
British Airways will offer content from streaming video provider Paramount+ on board its long-haul fleet. The partnership offers passengers access to an increased range of entertainment content, but stops a step short of bringing true streaming to all passengers on board.
JetBlue revamps TrueBlue Mosaic elite status program
JetBlue is very much not the same airline it was a decade ago when the its Mosaic program launched. And now the elite status portion of the company’s TrueBlue loyalty program will change, reflecting the carrier’s evolution as well as shifts in the overall airline loyalty market.
Avelo takes a different tack with a Capital One not quite cobrand credit card partnership
How can a small airline with no loyalty program to speak of take advantage of the booming co-brand credit card market? Avelo and Capital One appear to have a solution.
SkyMiles Loyalty: Measured in Credit Cards
It is no secret that US airline loyalty programs drive the bulk of their profits from co-brand credit card relationships. And with Delta Air Lines’ latest decision to remove a key SkyTeam benefit from its members, the program’s transition to a credit card loyalty offering is arguably complete.
Star Alliance, HSBC launch an Australian credit card
The new Star Alliance credit card, first teased in May of this year, is now live in Australia. Launched in partnership with HSBC, the first of its kind co-brand credit card allows members to earn Star Alliance Points and elite status with seven partner airline loyalty programs.