This is a pretty terrible idea. But, at least for the moment, I’ve got a plan that will see me fly to 25 unique JetBlue airports over the next few months, collecting 350,000 TrueBlue points and 25 years of Mosaic 1 status along the way.
co-brand
Southwest Kills Bags Fly Free
Southwest Airlines continues to align with the rest of the industry, adding checked bag fees for most passengers starting this summer.
Loyalty, Legroom Drive Value at Allegiant, Sunset for Sunseeker
Allegiant continues to derive value from its efforts to move upscale, as its extra legroom and loyalty programs contribute to the carrier’s profitability.
Alaska Airlines launches long-haul hub at Seattle, pushes premium
Tokyo will be the first long-haul market for Alaska Airlines from its Seattle hub, with a dozen new markets planned by the end of the decade.
American gets exclusive with Citi, boots Barclays from cobrand party
American Airlines and Citi are finally going exclusive. After years of a multi-party cobrand credit card relationship Barclays will be pushed out as part of a new, 10-year deal for American.
Alaska Airlines adds local benefits in Hawai’i
Alaska Airlines has a strong history of benefits for locals in its namesake state. Now that’s extending to Hawai’i with the new Huaka‘i by Hawaiian offering.
Emirates launches UAE co-brand cards with many benefits, even more fine print
Emirates is making moves in the cobrand credit card space, adding a new option for UAE residents. The two new cards, issued by HSBC, offer an interesting collection of benefits and a LOT of fine print.
JetBlue launches lounges in premium push
JetBlue spent the better part of the past decade arguing its on-board premium experience was so good it made travelers forget about the lack of a lounge on the ground. That changes late next year.
Southwest gets aggressive with Rapid Rewards status promotion
Southwest is pushing hard to boost its bookings in the next few months, with a major Rapid Rewards promotion across multiple pathways, including flights, credit card spend, and other partners.
Spirit has a plan for profitability; it just needs a little time
Spirit Airlines has a plan to reinvent itself, changing its service offerings and marketing strategy to drive improved yields and a return to profit. Can it get there fast enough to stay alive?