It is time for the Spirit Airlines loyalty program to grow up. And the new version launching today appears to be far more rewarding, or at least it holds that potential.
Air Canada finally unveiled details of its new Aeroplan program, following two years of planning. And, if nothing else, the loyalty program reflects on its creators. That appears to be a good thing for consumers, at least given the initial information released today.
If you’re going to pick a fight with the airlines over “stolen” points make sure you’ve covered your tracks. This appears to be the lesson for one American Airlines AAdvantage member after an effort to recover points from a cancelled trip turned in to an Exposé of fraud.
JetBlue waited longer than most to announce plans for its TrueBlue loyalty program in the wake of the coronavirus groundings. But it appears the carrier used that time wisely. With its announcement today JetBlue draws on similar actions from many other carriers but pulls them together in a package that might deliver outsized value to its members.
American Airlines AAdvantage members with elite status will hold on to those benefits for an additional year. The carrier announced that change today, along with easing the qualification standards for 2020 and a few other customer-friendly moves.
Frequent flyers at two of the world’s largest airlines received a reprieve over the weekend. Delta Air Lines and United Airlines announced major changes to their loyalty program, extended previously earned elite status and other benefits. The moves are dramatic, affecting millions of program members. [A]s coronavirus continues to dramatically impact travel across the globe, […]
Norwegian’s financials, or potential lack of such, have raised eyebrows in the aviation world for some time now. Hoping to put those fears to rest – and continue selling seats as it heads into the traditionally slower winter season – the carrier announced the closing of a ~$275 million financing round. The company declared, “After the completion of the transactions, Norwegian is fully funded through 2020 and beyond based on the current business plan.”
Personalization and gamification. If you’re running a loyalty program these are key considerations that drive member engagement and incremental revenue generation. It is hard to judge the results from the outside looking in, but United Airlines opened up recently, sharing the success of its MilePlay promotions.
Aeroplan is coming home and Air Canada has a LOT of big ideas on what that will mean for the future of its loyalty program. The program won’t relaunch for members until late 2020, but significant changes are already underway to lay the groundwork for the new program. Mark Nasr, AC’s Vice President, Loyalty & eCommerce, recently spoke with PaxEx.Aero to review some of the changes that members can expect to see.
How can an airline boost its corporate travel share? American Airlines trotted out a set of benefits this week that is comparable to some elite status or co-brand credit card perks, hoping to convert more potential customers into real elites with those CCs.