Big Front Seat is dead; Long live Go Big! Spirit Airlines is changing its approach to the market, in a manner that appears to be removing most of what makes it unique.
co-brand
Breeze boosts loyalty play with co-brand credit card
Launching a co-branded credit card is one of the major milestones in the maturity of a US airline, and Breeze Airways can now tick that box.
Mixed ancillary messages from Allegiant in Q3 results
Total average fare increased for Allegiant in Q3 2023, but, similar to its ULCC competitors in the US market, the breakdown of those fares shifted. And it is not all good news.
Southwest bucks the trend, eases elite status earning in Rapid Rewards
It is easy to read too much into small changes in airline loyalty programs. But this week’s announcement from Southwest Airlines – lowering the qualification requirements for some elite status tiers – could signal a significant shift for the carrier’s approach to frequent fliers.
Delta’s SkyMiles shakeup hits Medallion status, SkyClub access rules
Is the updated Delta SkyMiles program actually a simplified scheme for earning status? That’s debatable. But at least the company didn’t call it enhanced this time.
American Airlines raises rates, supplements services for Admirals Clubs
Passengers looking to escape the terminal in an American Airlines Admirals Club lounge will soon be asked to pay a bit more for the privilege, though the carrier is also adding some amenities inside to help soften the blow.
Frontier selling status to anyone with a co-brand credit card
For years co-branded credit cards represented status-lite options for consumers. Now Frontier Airlines is making it more of a real status option.
Breeze teases new pricing models for inflight internet
After three months of testing, Breeze Airways and Viasat are getting more comfortable with the performance of the inflight WiFi service on the carrier’s A220s. And the planned offerings include at least two options unique to the industry.
JetBlue revamps TrueBlue Mosaic elite status program
JetBlue is very much not the same airline it was a decade ago when the its Mosaic program launched. And now the elite status portion of the company’s TrueBlue loyalty program will change, reflecting the carrier’s evolution as well as shifts in the overall airline loyalty market.
Avelo takes a different tack with a Capital One not quite cobrand credit card partnership
How can a small airline with no loyalty program to speak of take advantage of the booming co-brand credit card market? Avelo and Capital One appear to have a solution.