Sun Country’s pivot to a ULCC continues unabated. More than a year after the carrier announced plans for a new approach to the market the changes continue. Up next: further cabin reconfiguration and a revamp of the loyalty and co-brand credit card strategy that seem unlikely to make many customers happy.
first class
WestJet Plus goes legit with Recaro CL4710
Euro-biz is going away on some WestJet planes. The carrier is upgrading its WestJet Plus offering to feature the Recaro CL4710 in a proper 2-2 cabin layout. This further moves the company away from its LCC roots and into a role as a global premium operator.
Loyalty program changes: AsiaMiles gets the messaging right
Change happens. Getting the messaging about those changes right is a rare win for loyalty programs and their members. AsiaMiles is in that rare group, announcing changes this week and owning both the good and bad that come from such.
United goes ultra-premium for LAX lounge option
Tired of waiting for the United Polaris Lounge to open at LAX? Or maybe you just demand the ultimate in privacy during the airport experience. For those willing to pay the price United now has an ultra-premium option available. And it is a hefty price to pay.
Emirates drops some business class middles seats
Emirates is finally getting rid of its middle seats in business class. At least a few of them. On some planes. And also scrapping first class on that sub-fleet at the same time. So, is that really a win??
Next-Gen personalization flying with Singapore Airlines and Panasonic
The past few weeks have been huge for premium cabin redesign news. Singapore Airlines and Emirates are not pulling any punches in their first class suite redesigns. Alas, those products are mostly irrelevant for most travelers. A first class suite doesn’t matter for the 99%+ of consumers. They’re not a factor for business travelers and […]
Video: The killer app in Emirates’ new 777 First Class Suite
The luxury in Emirates’ new 777 first class suites isn’t about the seat or the food. Video steals the show on board, with hints of what the industry will (eventually) be like for everyone.
Comparing the players in the “Transcon Wars”
With all the moves recently (and there have been a lot, even before JetBlue‘s mini-suite unveiling yesterday) in the transcon premium cabin market I started thinking about just where the different airlines were in terms of competing with each other on various aspects of the service. The data I have here is compiled from a […]
How competition is working in favor of the passenger experience on certain US domestic routes
There are plenty of tales lamenting the race to the bottom in amenities and service for passengers in the United States. But that is not the entire story. Indeed, there are some markets where competition amongst carriers is working to increase the options available to travellers. Not only are there more choices now in these markets, the offerings are getting better.