JetBlue aims to attract annual commitments from customers with the launch this week of its TrueBlue Subscriptions “Points on Repeat” product. Members will have access to three different package options, with benefits beyond just the points.
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SAS Taps 3 for Starlink Subsidy, Global Roaming Support
SAS launched a strategic partnership with mobile telcom provider 3 supporting, among other things, the cost of delivering the complimentary Starlink internet service on board.
Spirit Pushes Premium Pivot for Bankruptcy Exit
A big part of Spirit Airlines’ plan for exiting bankruptcy this summer: Betting on premium to drive its future revenues. But, also, the carrier is still not entirely sure what that premium looks like.
Riyadh Air Taps NSG for A321neo Inflight Internet
Riyadh Air’s A321neo fleet will fly with Neo Space Group’s inflight internet service when they are delivered later this year.
Family Status, Fewer Drinks in JetBlue Mosaic Updates
Traveling with kids could make it easier to earn elite status in the JetBlue TrueBlue program starting next year. But that benefit will come with fewer free drinks on board.
United’s Starlink Moves to Mainline
United Airlines’ inflight internet upgrade is moving on to the mainline fleet. The carrier announced receipt of STC approval for the first installation on a 737-800 aircraft.
Southwest Wi-Fi Goes Free
Southwest Airlines is switching to free Wi-Fi on board from 24 October 2025.
Alaska Airlines Swaps to Starlink
Alaska Airlines, in a not entirely unexpected shift, will deploy Starlink’s inflight internet fleet wide by 2027.
JetBlue’s 25th Birthday Challenge, and My Plan of Attack
This is a pretty terrible idea. But, at least for the moment, I’ve got a plan that will see me fly to 25 unique JetBlue airports over the next few months, collecting 350,000 TrueBlue points and 25 years of Mosaic 1 status along the way.
The Many Partnerships of IATA AGM
The IATA AGM is one of the biggest opportunities annually for airlines to announce partnerships, and the 2025 edition did not disappoint.