The future of in-flight shopping is digital. And it will consume passengers’ attention throughout a flight. This is the hope of marketers everywhere and the underlying concept driving the launch of SKYdeals, the new in-flight “shoppertainment” platform now flying on Lufthansa and Austrian Airlines.
American Airlines completed its inflight connectivity systems upgrade last year and now is taking that more difficult step, harmonizing the login portal for its passengers. An updated, unified interface deploys on the Viasat and Gogo-fitted aircraft this month.
For inflight connectivity, entertainment and commerce the portal is king. IAG and Immfly are teaming up to give the portal a boost across their fleet.