Air Canada finally unveiled details of its new Aeroplan program, following two years of planning. And, if nothing else, the loyalty program reflects on its creators. That appears to be a good thing for consumers, at least given the initial information released today.
JetBlue adds Cash & Points redemptions for TrueBlue
JetBlue customers can now choose a new option to pay for flights. The company’s TrueBlue loyalty program introduced a Cash & Points offering today, allowing members to redeem points for a partial value of the fare.
Air Canada launches half-priced Aeroplan rewards in North America
Air Canada is ready to start pulling more passengers out of their homes and back to the skies. The carrier announced a half-price sale for its Aeroplan loyalty program members today to help drive those bookings. The sale is a cap stone to a strong earnings promotion effort the company ran in recent weeks.
A WiFi Challenger: PaxEx Update 1 Nov 2019
Can LiFi replace WiFi on board, opening up more spectrum for passengers? And can new satellite launches deliver the capacity that airlines need for inflight connectivity? Plus an expanding award chart and plans for a massive fleet expansion in India.
Aeroplan seeks a hybrid loyalty solution with program relaunch
Aeroplan is coming home and Air Canada has a LOT of big ideas on what that will mean for the future of its loyalty program. The program won’t relaunch for members until late 2020, but significant changes are already underway to lay the groundwork for the new program. Mark Nasr, AC’s Vice President, Loyalty & eCommerce, recently spoke with PaxEx.Aero to review some of the changes that members can expect to see.
Too many award seats? Alaska Airlines says whoopsie!
Does a merger integration still count as wildly successful if it hurts revenues to the tune of 1.5% for 9ish months? Alaska Airlines’ PSS integration came off incredibly smoothly on the operations side, but the carrier missed on the loyalty side. And lots of frequent flyers got a ton of award seats as a result.
Major expansion coming for Delta Premium Select
Passengers won’t pay for more space on planes. This is the commonly accepted mantra and driving logic behind the ongoing “densification” efforts to squeeze more seats onto planes. And, for the most part, that’s proven true. A growing subset of travelers are, however, willing to pay more. Delta Air Lines’ Premium Select will expand across the widebody fleet to capture even more of that revenue.
Star Alliance teases increased award availability, new top tier for travelers
More award seats? Better elite status recognition? Star Alliance hopes to deliver both thanks to its new digital middleware platform. But can these improvements be delivered without eroding the inherent value of points or the existing status tiers??
Loyalty program changes: AsiaMiles gets the messaging right
Change happens. Getting the messaging about those changes right is a rare win for loyalty programs and their members. AsiaMiles is in that rare group, announcing changes this week and owning both the good and bad that come from such.
JetBlue goes semi-private, adds codeshare with JetSuiteX
How to grow in a highly competitive west coast market while limiting risk, staying small, and maintaining the better than average inflight product a company is known for? JetBlue tapped into the JetSuiteX offering to add west coast routes starting in May.