Launching a new product at an airline that requires changing the layout of the cabin brings a lot of risk. Allegiant remains convinced its “Extra” seats play is paying off.
bundling
Delta pushes product segmentation, punts on Basic Business for now
Market segmentation is all the rage at airlines these days, but can it go too far? How many different versions of an economy class ticket does Delta Air Lines really need?
Spirit has a plan for profitability; it just needs a little time
Spirit Airlines has a plan to reinvent itself, changing its service offerings and marketing strategy to drive improved yields and a return to profit. Can it get there fast enough to stay alive?
Big Front Seat is dead; Long live Go Big!
Big Front Seat is dead; Long live Go Big! Spirit Airlines is changing its approach to the market, in a manner that appears to be removing most of what makes it unique.
Frontier rebundles, shifts to (slightly) more passenger-friendly processes
The era of drip pricing through the booking process is (mostly) over at Frontier, thanks to a new approach to amenity bundling.
Less Artificial, more Intelligence, please!
Even as airlines invest in so-called artificial intelligence-powered systems, they continue to demonstrate the troubles they have with implementing seemingly simple intelligence for their offerings
Breeze unveils "Ascent," a new take on premium seating
Delivering a differentiated product in a crowded and commoditized market can be challenging. Breeze Airways rebranded its premium cabin seats as Ascent, hoping to highlight how it differs from traditional first class products, both in what it does include and what it does not.
Could Allegiant deliver an interline win?
Allegiant typically operates any given route only on limited days of the week. For travelers looking to book a longer or shorter trip, the company loses out on that potential ticket sale. And, more importantly to the business model, it loses out on the associated hotel, rental car, and other ancillary bookings.
Allegiant plans more Extra on 737 MAX fleet
Allegiant’s upcoming 737 MAX fleet will feature even more rows of “Allegiant Extra” seating, with additional legroom on board, than the retrofit Airbus fleet.
A fresh take on the Breeze in-flight experience
Yes, Breeze Airways flies under the low cost carrier concept. But executives hope the airline will be seen more as a “Nice Low Cost Carrier, a niche of its own where we really focus on treating guests the right way.” Here’s how that’s playing out, nine months into the airline’s operations.