Norwegian’s financials, or potential lack of such, have raised eyebrows in the aviation world for some time now. Hoping to put those fears to rest – and continue selling seats as it heads into the traditionally slower winter season – the carrier announced the closing of a ~$275 million financing round. The company declared, “After the completion of the transactions, Norwegian is fully funded through 2020 and beyond based on the current business plan.”
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MilePlay: Inside the numbers of United’s loyalty gamification & personalization push
Personalization and gamification. If you’re running a loyalty program these are key considerations that drive member engagement and incremental revenue generation. It is hard to judge the results from the outside looking in, but United Airlines opened up recently, sharing the success of its MilePlay promotions.
Aeroplan seeks a hybrid loyalty solution with program relaunch
Aeroplan is coming home and Air Canada has a LOT of big ideas on what that will mean for the future of its loyalty program. The program won’t relaunch for members until late 2020, but significant changes are already underway to lay the groundwork for the new program. Mark Nasr, AC’s Vice President, Loyalty & eCommerce, recently spoke with PaxEx.Aero to review some of the changes that members can expect to see.
American brings priority handling, NDC booking to corporate customers
How can an airline boost its corporate travel share? American Airlines trotted out a set of benefits this week that is comparable to some elite status or co-brand credit card perks, hoping to convert more potential customers into real elites with those CCs.
JetBlue eyes a more mature TrueBlue loyalty program
The co-brand revenue is great and JetBlue intends to continue expanding that stream. But the carrier also knows its TureBlue loyalty program needs a little more to become a mature offering for consumers. That should be good news for travelers, assuming the carrier can execute.
Evolving co-brand: AAdvantage adjusts soft benefits for cardholders
Should you buy miles at 2 cents each on a recurring basis? Probably not, but the Flight Cents program from AAdvantage and Barclays will almost certainly do brisk business.
Now more exclusive: Delta pares back SkyClub access
The balance between crowded airport lounges and the incremental revenue realized from selling access reached a tipping point for Delta Air Lines. Effective immediately the carrier no longer sells single visit passes. Annual membership costs will also increase in 2019.
Sun Country cuts premium seats, loyalty in quest for higher revenue
Sun Country’s pivot to a ULCC continues unabated. More than a year after the carrier announced plans for a new approach to the market the changes continue. Up next: further cabin reconfiguration and a revamp of the loyalty and co-brand credit card strategy that seem unlikely to make many customers happy.
Aimia set to sell Aeroplan back to Air Canada, banks
In the end the difference was a couple hundred million or so. That’s the sweetener added by Air Canada and its banking partners to buy Aeroplan back from Aimia and boost the “new” in-house loyalty program at the carrier