Fifteen years ago Delta Air Lines sold just 6% of its domestic first class seats. Today that number is 75%, and the carrier has plans to keep the paid share high, while still keeping the loyalty program relevant.
earnings call
Delta pushes product segmentation, punts on Basic Business for now
Market segmentation is all the rage at airlines these days, but can it go too far? How many different versions of an economy class ticket does Delta Air Lines really need?
EvenMore coming to JetBlue in (mild) premium revamp
JetBlue is rebranding its extra legroom product once again. It shall be known as EvenMore going forward, with features beyond physical space to be announced soon and to fly in 2025.
American warns supply chain on retrofit plans
American Airlines’ premium cabin updates have slipped to 2025, with a stern warning issued from CEO Robert Isom to suppliers. Plus, no sign of free Wi-Fi anytime soon.
Another profitable quarter for Gogo, along with another 5G program slip
Gogo continues to deliver profitable quarterly earnings, including growing service revenue in Q2 2024. Timing on its next generation programs, however, continues to slip.
Spirit has a plan for profitability; it just needs a little time
Spirit Airlines has a plan to reinvent itself, changing its service offerings and marketing strategy to drive improved yields and a return to profit. Can it get there fast enough to stay alive?
Allegiant continues Extra expansion, predicts competitive collapse
Allegiant is ready to tap into the growing demand for a more premium travel experience, through expansion of its Allegiant Extra offering.
Viasat rejigs financial reporting
Viasat’s new reporting structure breaks out revenue by segment much more clearly than before, exposing a couple interesting trends.
Spirit Airlines pitches premium passenger push in product revamp
Come next month Spirit Airlines expects significant changes to its guest experience, including a stronger focus on more premium passengers.
United sees premium potential for Polaris, but probably not a champagne call button
It is unlikely the rumored “champagne-on-demand” button will really be part of its upcoming offerings, but United Airlines is looking at options to expand its Polaris premium cabin.