The co-brand revenue is great and JetBlue intends to continue expanding that stream. But the carrier also knows its TureBlue loyalty program needs a little more to become a mature offering for consumers. That should be good news for travelers, assuming the carrier can execute.
economy class
Record ancillary revenues won’t derail Basic Economy expansion at JetBlue
JetBlue realized $33 per passenger in ancillary revenue last quarter, an all-time record for the carrier. But the company is not resting on that accomplishment. Rather, JetBlue sees significant opportunities for further growth with more unbundling (and rebundling) of fares.
PaxEx Update: 26 July 2019
A long-awaited joint venture takes shape and live television takes flight on another fleet. Plus more legroom on a ULCC and better aircraft tracking in India.
Allegiant goes Extra with increased legroom option
Want a bit more comfort on your next Allegiant flight? Travelers to and from Los Angeles now have the option to pay up for “Allegiant Extra” on board, offering a number of premium seating benefits, though stopping short of a true premium economy seating product.
JetBlue takes a delay on A321neo deliveries, A320 retrofits
The JetBlue A320 retrofit program is delayed. Again. But it is still expected to complete on time (a couple years later than initially planned), at the end of 2020. Blame Airbus this time around.
MAX, XLR and NMA: United addresses future fleet flexibility fundamentals
On the heels of its strongest second quarter results since the 2010 merger United Airlines found itself facing tough questions from investors about future fleet plans. There’s a decent chance neither the NMA nor XLR figure into the company’s needs for the next decade, given other options available.
ANA brings new luxury to 777-300ER retrofit
New luxury takes flight with ANA next month as the carrier brings its latest cabin interiors into service.
PaxEx Update: 2019-07-05
Welcome to the PaxEx Update for 5 July 2019, bringing you biggest headlines on what’s changed for passenger experience in the past week.
Delta upgrades long-haul economy dining experience
Departure cocktails and mix-and-match choices are common features of premium cabin dining. Delta Air Lines is extending those concepts to its economy class passengers starting this November in a major shake-up for its meal service.
Forget the names: Mitsubishi wants its new interior to win over customers
The new name – it is now officially the SpaceJet M90 – does not really matter for the future of the MRJ. But a new interior and revised scope-compliant model might just be enough to win over customers for the manufacturer.