Change happens. Getting the messaging about those changes right is a rare win for loyalty programs and their members. AsiaMiles is in that rare group, announcing changes this week and owning both the good and bad that come from such.
economy class
WestJet unveils 787 interior, flat-bed business class offering
It is just an artist rendering but we finally have a first peek at how the new WestJet 787 interiors will be fitted. With three classes of service, including fully lie-flat business class, it is a solid competitor, though not necessarily the “bold” play the company claims.
United Airlines’ new "Aspire" economy class seat takes flight
It was a busy week for United Airlines where the biggest news may have been lost in the shuffle. It isn’t as sexy as lie-flat seating but the new Aspire economy class seats now flying deliver some real improvements for passengers. And one significant drawback, too.
JetBlue goes semi-private, adds codeshare with JetSuiteX
How to grow in a highly competitive west coast market while limiting risk, staying small, and maintaining the better than average inflight product a company is known for? JetBlue tapped into the JetSuiteX offering to add west coast routes starting in May.
Return of the Skyrider: the saddle seat returns
The Skyrider is back. After disappearing for a couple years the infamous saddle seat returned at AIX 2018, brighter than ever. And just as unlikely to ever be on your airplane.
Qantas to "flex" A380 cabin
Can Qantas squeeze a dozen(ish) more seats in its A380s without hurting the passenger experience? The Airbus A380 Cabin-Flex program aims to deliver precisely that, with retrofits starting in mid-2019. Here’s how it will work…
Bunk beds on board: The new plan to make economy class travel comfortable
Passenger want long flights in economy class to be more comfortable. Airlines want more money from passengers. Surely a bunk beds option meets that need. And it probably will eventually. Just not this version, at least not yet. And probably not for the reasons you’re thinking.
Air Canada launches Basic Economy fares
Air Canada joins the ranks of Basic Economy airlines this week. The carrier now has five fare families for its economy class passengers and this rollout may be one of the most advanced we’ve seen to date.
Mirus Hawk takes flight on AirAsia
Breaking in to the commercial aircraft seating market is hard. Mirus arrived with a splash two years ago and now is flying its lightweight Hawk seat with AirAsia. Product innovation and hundreds more aircraft are yet to come.
When even the boss doesn’t like cabin densification
Does management hate the new JetBlue galley/lav setup as much as passengers? It sure sounds like it from the CEO, though that didn’t stop the company from doing it anyways, so…