Can a hotel and airline deliver value through a joint loyalty offering? Norwegian and Strawberry are about to find out as the pair team for a reboot of their offerings.
loyalty
Singapore Airlines to make Wi-Fi free on board
Singapore Airlines is the latest carrier to bring complimentary inflight Wi-Fi to all passengers on board. The carrier will expand its current offering – limited to 2 hours for passengers in economy class – to allow for access throughout the flight from July 2023.
Frontier selling status to anyone with a co-brand credit card
For years co-branded credit cards represented status-lite options for consumers. Now Frontier Airlines is making it more of a real status option.
Air Canada brings free messaging online, expands live TV coverage
Air Canada plans a big boost to its WiFi offerings on board, including a free messaging for travelers. Live television access on board is also expanding.
Virgin Atlantic is now a part of SkyTeam
Virgin Atlantic officially joins the SkyTeam alliance today, just five months after announcing its intention to affiliate with the group.
airBaltic adds elite status option to Planies NFTs
Passengers can now buy elite status on airBaltic as part of the company’s efforts to bring NFTs into its loyalty program. Members of the airBaltic Club who acquire 25 of the company’s Planies NFTs will receive the VIP status tier in the program.
JetBlue revamps TrueBlue Mosaic elite status program
JetBlue is very much not the same airline it was a decade ago when the its Mosaic program launched. And now the elite status portion of the company’s TrueBlue loyalty program will change, reflecting the carrier’s evolution as well as shifts in the overall airline loyalty market.
Avelo takes a different tack with a Capital One not quite cobrand credit card partnership
How can a small airline with no loyalty program to speak of take advantage of the booming co-brand credit card market? Avelo and Capital One appear to have a solution.
Iberia pivots to revenue-based loyalty; British Airways to follow
Iberia will shift to a revenue-based earning scheme for its loyalty program at the end of November. British Airways will soon follow.
Can inflight Wi-Fi ever be profitable?
Airlines should not expect their inflight connectivity solutions to be profitable. At least not directly so. And Air Canada seems OK with that situation, finding other ways to justify the proposition.