As promised by CEO Ed Bastian, Delta is adjusting the SkyMiles and SkyClub changes it announced just four weeks ago. The revised rules lower the spend requirements and boost long-term loyalty value, among other updates.
loyalty
JetBlue adds IHG partnership, adjusts upgrades for 2024 Mosaic program
Frequent fliers (or big credit card spenders) in JetBlue’s TrueBlue loyalty program will see a few key upgrades in their Mosaic elite status next year, including upgrades, hotels, and rental cars.
Consumers really do pay to be loyal, and that’s good for them
Not only are customers who buy an elite status match good for airline and hotel loyalty programs, they’re likely more profitable by many metrics than those who the programs previously attracted through free match or challenge programs.
Norwegian, Strawberry link for loyalty reboot
Can a hotel and airline deliver value through a joint loyalty offering? Norwegian and Strawberry are about to find out as the pair team for a reboot of their offerings.
Singapore Airlines to make Wi-Fi free on board
Singapore Airlines is the latest carrier to bring complimentary inflight Wi-Fi to all passengers on board. The carrier will expand its current offering – limited to 2 hours for passengers in economy class – to allow for access throughout the flight from July 2023.
Frontier selling status to anyone with a co-brand credit card
For years co-branded credit cards represented status-lite options for consumers. Now Frontier Airlines is making it more of a real status option.
Air Canada brings free messaging online, expands live TV coverage
Air Canada plans a big boost to its WiFi offerings on board, including a free messaging for travelers. Live television access on board is also expanding.
Virgin Atlantic is now a part of SkyTeam
Virgin Atlantic officially joins the SkyTeam alliance today, just five months after announcing its intention to affiliate with the group.
airBaltic adds elite status option to Planies NFTs
Passengers can now buy elite status on airBaltic as part of the company’s efforts to bring NFTs into its loyalty program. Members of the airBaltic Club who acquire 25 of the company’s Planies NFTs will receive the VIP status tier in the program.
JetBlue revamps TrueBlue Mosaic elite status program
JetBlue is very much not the same airline it was a decade ago when the its Mosaic program launched. And now the elite status portion of the company’s TrueBlue loyalty program will change, reflecting the carrier’s evolution as well as shifts in the overall airline loyalty market.