Passengers won’t pay for more space on planes. This is the commonly accepted mantra and driving logic behind the ongoing “densification” efforts to squeeze more seats onto planes. And, for the most part, that’s proven true. A growing subset of travelers are, however, willing to pay more. Delta Air Lines’ Premium Select will expand across the widebody fleet to capture even more of that revenue.
premium economy
The ULH challenge: United cuts LA-Singapore
Developing a new route to profitability often takes months, if not years. United airlines is pulling the plug on its nonstop service between Los Angeles and Singapore after just one year, a quick decision that reflects the challenges of ultra long-haul flights as new, longer services are poised to launch.
WestJet Plus goes legit with Recaro CL4710
Euro-biz is going away on some WestJet planes. The carrier is upgrading its WestJet Plus offering to feature the Recaro CL4710 in a proper 2-2 cabin layout. This further moves the company away from its LCC roots and into a role as a global premium operator.
Singapore Airlines brings back the nonstop to Newark
Singapore Airlines is reclaiming the role as operator of the world’s longest flight. The carrier confirmed today that it will serve Newark nonstop from its Changi Airport hub using the Airbus A350-900ULR starting in October 2018. That’s nearly 19 hours on board, a trip that requires certain accommodations to keep passengers sane.
WestJet unveils 787 interior, flat-bed business class offering
It is just an artist rendering but we finally have a first peek at how the new WestJet 787 interiors will be fitted. With three classes of service, including fully lie-flat business class, it is a solid competitor, though not necessarily the “bold” play the company claims.
Emirates (finally) commits to Premium Economy
Passengers still must wait a couple years, but Emirates is finally set to introduce a premium economy cabin on its A380 fleet. Sir Tim Clark offers up a few details on the effort in a recent podcast episode.
United Airlines’ new "Aspire" economy class seat takes flight
It was a busy week for United Airlines where the biggest news may have been lost in the shuffle. It isn’t as sexy as lie-flat seating but the new Aspire economy class seats now flying deliver some real improvements for passengers. And one significant drawback, too.
Qantas to "flex" A380 cabin
Can Qantas squeeze a dozen(ish) more seats in its A380s without hurting the passenger experience? The Airbus A380 Cabin-Flex program aims to deliver precisely that, with retrofits starting in mid-2019. Here’s how it will work…
What United’s domestic premium economy offering look like?
United Airlines’ President Scott Kirby slipped news about a potential new domestic premium economy offering into an investor briefing this morning. What will it look like? When will it roll out? What will it replace? Of course, no answers to these important questions, but here are some interesting ideas to consider as United moves forward on this effort.
Icelandair kills off premium economy offering
Premium economy disappearing from an airline?!? It is certainly uncommon these days but Icelandair appears to have at least two good reasons for making the move.