Market segmentation is all the rage at airlines these days, but can it go too far? How many different versions of an economy class ticket does Delta Air Lines really need?
ancillary fees
Frontier’s not-quite-hostile booking experience
Should an airline be able to advertise a premium seat bundle when no premium seats are available?
Breeze looks to grow Ascent cabin
What’s the right size for a premium cabin on board? Breeze Airways CEO David Neeleman suggests the carrier will soon grow its “Ascent” cabin to 16 seats from the current 12 owing to strong demand.
More (paid) legroom, bags still fly free: Southwest details transformation program
Bags will continue to fly free on Southwest Airlines, even as the company moves to offer a paid extra legroom option on board its planes from 2026.
Norse pushes carrot of free carry-on bags, dropping the stick of higher fees
Chalk up another unbundled airline offering bailing on a key ancillary revenue generating option: Norse Atlantic will no longer charge passengers for a carry-on bag when they purchase a “basic” fare.
Spirit has a plan for profitability; it just needs a little time
Spirit Airlines has a plan to reinvent itself, changing its service offerings and marketing strategy to drive improved yields and a return to profit. Can it get there fast enough to stay alive?
Breeze boosts partner sales with NDC links
Breeze Airways announced a pair of NDC-based deals, allowing for much broader distribution of its flights, as well as a new product bundle for business travelers.
Airlines face family seating mandate from US DOT
The US Department of Transportation has officially launched its family seating program, requiring adjacent seats for families traveling with a passenger 13 or younger to be assigned at the time of booking.
Allegiant continues Extra expansion, predicts competitive collapse
Allegiant is ready to tap into the growing demand for a more premium travel experience, through expansion of its Allegiant Extra offering.
Big Front Seat is dead; Long live Go Big!
Big Front Seat is dead; Long live Go Big! Spirit Airlines is changing its approach to the market, in a manner that appears to be removing most of what makes it unique.