Post-purchase upselling to drive ancillary revenue is big business for Delta Air Lines and poised to grow. Adding frequent flyer points to the mix is part of that plan, with significant potential upside for passengers and the carrier.
Delta Air Lines
Korean’s new CS300 delivers CSeries PaxEx firsts
Korean Air Lines took home an early Christmas present today, with its first CSeries delivery from Bombardier. The carrier is the third to fly the CS300 and introduces a few new features on board to improve the passenger experience.
Basic Economy goes global on Delta
Market “segmentation” revenue is growing faster than ever at Delta and the carrier plans to maintain that pace. Basic Economy on a global scale is the next step on that path.
Put another way: Get ready to pay more for less everywhere you fly.
Delta’s massive new aircraft order is not all about the planes
Delta and Airbus announced a deal today for at least 100 new A321neo aircraft to be delivered in the first half of the next decade. And, believe it or not, the most significant factor in that decision might not be the planes.
Virgin Atlantic’s 787 woes continue
Virgin Atlantic’s 787 fleet will be grounded longer than expected. The carrier cannot get its Rolls Royce Trent-1000 engines replaced quickly enough and is now set to lease additional aircraft to fill in the shortfall. This means a decidedly different passenger experience for some flights and routes.
Delta brings Gogo 2Ku installs in-house on A350
Delta is bringing more Gogo 2Ku wifi installation work in-house, a move that saves some cash and delivers other benefits for the airline.
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Putting Delta Premium Select to the test: The Inaugural Flight
The introduction of Delta Premium Select may be the most significant change the carrier has seen in a decade or more. Here’s how the product fared on its inaugural service. Plus tons of photos!
When the IFE system can watch you back
Is it the ultimate surveillance scenario or a step forward in the passenger experience? Or maybe a little bit of both?? Vendors are cooperating today to deliver integrated biometrics in the inflight entertainment system, tying together a camera embedded in the screen with connectivity to various other platforms that can act on the data.
Netflix wants your inflight wifi to be free, but…
Netflix wants you to have free wifi on your next flight. That’s the only way it figures you’ll use your Netflix service on board. The catch (of course there is one) is that Netflix doesn’t want to be the one paying for that bandwidth. And it doesn’t really care who is, so long as it gets credit for making your flight better.
Mobile messaging to be free on Delta flights
Delta and Gogo will let passengers stay connected for free on board starting on 1 October. The pair will make the Mobile Messaging service for iMessage, Whatsapp, Facebook Messenger and other services available at no cost to passengers.