Passengers looking to escape the terminal in an American Airlines Admirals Club lounge will soon be asked to pay a bit more for the privilege, though the carrier is also adding some amenities inside to help soften the blow.
frequent flyer
Norwegian, Strawberry link for loyalty reboot
Can a hotel and airline deliver value through a joint loyalty offering? Norwegian and Strawberry are about to find out as the pair team for a reboot of their offerings.
Singapore Airlines to make Wi-Fi free on board
Singapore Airlines is the latest carrier to bring complimentary inflight Wi-Fi to all passengers on board. The carrier will expand its current offering – limited to 2 hours for passengers in economy class – to allow for access throughout the flight from July 2023.
Air Canada brings free messaging online, expands live TV coverage
Air Canada plans a big boost to its WiFi offerings on board, including a free messaging for travelers. Live television access on board is also expanding.
Virgin Atlantic is now a part of SkyTeam
Virgin Atlantic officially joins the SkyTeam alliance today, just five months after announcing its intention to affiliate with the group.
airBaltic adds elite status option to Planies NFTs
Passengers can now buy elite status on airBaltic as part of the company’s efforts to bring NFTs into its loyalty program. Members of the airBaltic Club who acquire 25 of the company’s Planies NFTs will receive the VIP status tier in the program.
British Airways brings Paramount+ on board
British Airways will offer content from streaming video provider Paramount+ on board its long-haul fleet. The partnership offers passengers access to an increased range of entertainment content, but stops a step short of bringing true streaming to all passengers on board.
JetBlue revamps TrueBlue Mosaic elite status program
JetBlue is very much not the same airline it was a decade ago when the its Mosaic program launched. And now the elite status portion of the company’s TrueBlue loyalty program will change, reflecting the carrier’s evolution as well as shifts in the overall airline loyalty market.
Avelo takes a different tack with a Capital One not quite cobrand credit card partnership
How can a small airline with no loyalty program to speak of take advantage of the booming co-brand credit card market? Avelo and Capital One appear to have a solution.
SkyMiles Loyalty: Measured in Credit Cards
It is no secret that US airline loyalty programs drive the bulk of their profits from co-brand credit card relationships. And with Delta Air Lines’ latest decision to remove a key SkyTeam benefit from its members, the program’s transition to a credit card loyalty offering is arguably complete.