Following the recent revamp of the British Airways Executive Club elite status program the carrier’s competitors – including Lufthansa and easyJet – are working to capture customers.
loyalty
Loyalty, Legroom Drive Value at Allegiant, Sunset for Sunseeker
Allegiant continues to derive value from its efforts to move upscale, as its extra legroom and loyalty programs contribute to the carrier’s profitability.
JetBlue’s Premium Credit Card is Here
The easiest way to access JetBlue’s planned lounges in Boston and New York City (JFK) will be via the carrier’s newly announced premium credit card, issued in partnership with Barclays US. But is it worth the $499 annual fee?
United updates Starlink deployment details
United Airlines says the rollout of its new Starlink-powered inflight internet service will happen faster than previously planned, with the first commercial flight in February 2025.
Alaska Airlines launches long-haul hub at Seattle, pushes premium
Tokyo will be the first long-haul market for Alaska Airlines from its Seattle hub, with a dozen new markets planned by the end of the decade.
American gets exclusive with Citi, boots Barclays from cobrand party
American Airlines and Citi are finally going exclusive. After years of a multi-party cobrand credit card relationship Barclays will be pushed out as part of a new, 10-year deal for American.
First Class, Companion Pass coming to Frontier
Frontier Airlines will launch a first class cabin in late 2025 as it continues in its efforts to reinvent itself and remain competitive in a market where premium services deliver outsized revenue.
Paid premium massively displaced upgrades, exactly how Delta wants it to be
Fifteen years ago Delta Air Lines sold just 6% of its domestic first class seats. Today that number is 75%, and the carrier has plans to keep the paid share high, while still keeping the loyalty program relevant.
Alaska Airlines adds local benefits in Hawai’i
Alaska Airlines has a strong history of benefits for locals in its namesake state. Now that’s extending to Hawai’i with the new Huaka‘i by Hawaiian offering.
Virgin Atlantic teases eventual free Wi-Fi on board
Virgin Atlantic CEO Shai Weiss is keen to see free Wi-Fi on board his company’s planes, assuming its providers can catch up.