Fifteen years ago Delta Air Lines sold just 6% of its domestic first class seats. Today that number is 75%, and the carrier has plans to keep the paid share high, while still keeping the loyalty program relevant.
first class
New First Class Suite planned for British Airways A380s
British Airways will refresh the first class cabins beginning with its A380 fleet. The new seats are expected to fly in 2026, offering increased space, comfort, and privacy on board.
Breeze looks to grow Ascent cabin
What’s the right size for a premium cabin on board? Breeze Airways CEO David Neeleman suggests the carrier will soon grow its “Ascent” cabin to 16 seats from the current 12 owing to strong demand.
Spirit has a plan for profitability; it just needs a little time
Spirit Airlines has a plan to reinvent itself, changing its service offerings and marketing strategy to drive improved yields and a return to profit. Can it get there fast enough to stay alive?
Big Front Seat is dead; Long live Go Big!
Big Front Seat is dead; Long live Go Big! Spirit Airlines is changing its approach to the market, in a manner that appears to be removing most of what makes it unique.
Alaska Airlines boosts premium cabins
Alaska Airlines wants to tap in to the demand for premium passengers. The carrier will increase the number of first class and extra legroom seats on board over the next couple years.
Collins, Panasonic launch Maya: next-gen business class concept seat
The Maya business class concept seat shows off an immersive (and borderline overwhelming) entertainment experience paired with dynamic seating adjustments from Collins Aerospace and Panasonic Avionics.
American Airlines announces Flagship Suite Preferred premium bulkhead seats
A select few passengers will soon have access to Flagship Business Preferred, a not-quite-first-class option on American Airlines, even as the carrier retires the actual first class cabin from its long-haul fleet.
Low cost or cheap? Flying New Pacific first class
What’s the inflight experience like on New Pacific? Certainly not worth going out of the way for, but also not terrible, assuming you can get a cheaper fare.
British airways adds free messaging Wi-Fi option
British Airways will add a free tier to its inflight internet offerings, becoming the latest airline to tie internet service to its loyalty program.