Reports out this week have Emirates and Etihad once again circling around a potential merger. The politics behind such a deal are interesting but the airport terminal issues are massive. And Hyperloop might be the answer, a solution just crazy enough that it could work.
Emirates
Swoop: A marketing machine that happens to fly planes
Canadian upstart Swoop, the ULCC arm of WestJet, aims to succeed as an airline mostly by not really acting like an airline. Sure, there are airplanes and pilots and such, but CEO Steven Greenway is adamant that change come quickly. And he’s keen to dramatically upset the North American aviation market along the way.
Emirates Skywards swallows flyDubai OPEN
The long slog to full integration of Emirates and flyDubai continues apace. This week’s announcement brings the loyalty programs of the two carriers together. And the move looks an awful lot like a shotgun wedding, with minimal regard for the flyDubai OPEN members’ history with that program.
Emirates (finally) commits to Premium Economy
Passengers still must wait a couple years, but Emirates is finally set to introduce a premium economy cabin on its A380 fleet. Sir Tim Clark offers up a few details on the effort in a recent podcast episode.
Inmarsat GX officially live on Qatar Airways
It has been flying for a while, but the high speed Inmarsat Global Xpress (GX) service is now officially live on Qatar Airways. Some 130 777 and A350 aircraft will eventually carry the kit. And all passengers still get a free hour of connectivity on board.
Emirates drops some business class middles seats
Emirates is finally getting rid of its middle seats in business class. At least a few of them. On some planes. And also scrapping first class on that sub-fleet at the same time. So, is that really a win??
More, better and cheaper wifi in the sky!
More planes are flying with wifi than ever before. Added bonus: It is generally more useful and cheaper, too! Some great data out in the 2018 edition of the Routehappy wifi report, released this week.
Transforming the Middle East market with a premium 737
The new flydubai business class cabin is pretty sexy. But expect more than just new seats as a couple hundred 737s are delivered with the beds on board.
Emirates Takes Inmarsat GX for 777X Connectivity
Emirates is adding a new inflight connectivity provider to its portfolio, hoping to up the speeds available to passengers on the 777X fleet when it enters service in 2020.
Video: The killer app in Emirates’ new 777 First Class Suite
The luxury in Emirates’ new 777 first class suites isn’t about the seat or the food. Video steals the show on board, with hints of what the industry will (eventually) be like for everyone.