Tokyo will be the first long-haul market for Alaska Airlines from its Seattle hub, with a dozen new markets planned by the end of the decade.
premium cabin
Lufthansa launches Allegris ancillary pricing
Want a window seat in business class? If you’re flying in the new Lufthansa Allegris cabin that’s likely to cost extra.
First Class, Companion Pass coming to Frontier
Frontier Airlines will launch a first class cabin in late 2025 as it continues in its efforts to reinvent itself and remain competitive in a market where premium services deliver outsized revenue.
Paid premium massively displaced upgrades, exactly how Delta wants it to be
Fifteen years ago Delta Air Lines sold just 6% of its domestic first class seats. Today that number is 75%, and the carrier has plans to keep the paid share high, while still keeping the loyalty program relevant.
Delta pushes product segmentation, punts on Basic Business for now
Market segmentation is all the rage at airlines these days, but can it go too far? How many different versions of an economy class ticket does Delta Air Lines really need?
Emirates begins its A350 era with updated seats, entertainment, internet offerings
The next generation of Emirates travel is here, with the A350 introducing a number of changes to the inflight passenger experience, across all three classes of service.
JetZero seeks comfy cabins, fuel efficiency with blended wing design
The JetZero team believes it can deliver a truly revolutionary product, more spacious for passengers and more efficient for airlines. But, also, a notable lack of windows on board.
EvenMore coming to JetBlue in (mild) premium revamp
JetBlue is rebranding its extra legroom product once again. It shall be known as EvenMore going forward, with features beyond physical space to be announced soon and to fly in 2025.
Frontier’s not-quite-hostile booking experience
Should an airline be able to advertise a premium seat bundle when no premium seats are available?
American warns supply chain on retrofit plans
American Airlines’ premium cabin updates have slipped to 2025, with a stern warning issued from CEO Robert Isom to suppliers. Plus, no sign of free Wi-Fi anytime soon.