JetBlue spent the better part of the past decade arguing its on-board premium experience was so good it made travelers forget about the lack of a lounge on the ground. That changes late next year.
elite status
Alaska Airlines receives DOT approval for Hawaiian acquisition
The US DOT approved Alaska Airlines’ acquisition of Hawaiian Airlines while establishing a six year compliance program mandating capacity levels and frequent flyer program value.
Southwest gets aggressive with Rapid Rewards status promotion
Southwest is pushing hard to boost its bookings in the next few months, with a major Rapid Rewards promotion across multiple pathways, including flights, credit card spend, and other partners.
Winding Tree winds down, bailing on Blockchain for airlines
For years Winding Tree pitched itself as delivering a distribution and payments blockchain revolution for airlines, hotels, and consumers. Today that dream is dead.
Spirit has a plan for profitability; it just needs a little time
Spirit Airlines has a plan to reinvent itself, changing its service offerings and marketing strategy to drive improved yields and a return to profit. Can it get there fast enough to stay alive?
Big Front Seat is dead; Long live Go Big!
Big Front Seat is dead; Long live Go Big! Spirit Airlines is changing its approach to the market, in a manner that appears to be removing most of what makes it unique.
Southwest to assign seats, add extra legroom
After more than 50 years Southwest Airlines is adding assigned seating to its cabins. The carrier will also differentiate seating, with an extra legroom option on board.
Delta adding Premium Select to transcon 767s
Some Delta Air Lines passengers will soon have a new cabin option for crossing the country. The carrier will add its Premium Select premium economy cabin to the New York-Los Angeles market later this year.
Frontier’s UpFront Plus brings EuroBiz to North America
Blocking the middle seat in a row is a staple of the European business class travel market. Now a similar offering will fly in North America, as Frontier Airlines introduces UpFront Plus.
American limits loyalty earning options
American Airlines says it wants to make it “more convenient for customers to enjoy the value and magic of travel,” but that’s not at all what the upcoming AAdvantage changes will do.