The co-brand revenue is great and JetBlue intends to continue expanding that stream. But the carrier also knows its TureBlue loyalty program needs a little more to become a mature offering for consumers. That should be good news for travelers, assuming the carrier can execute.
ancillary revenue
Record ancillary revenues won’t derail Basic Economy expansion at JetBlue
JetBlue realized $33 per passenger in ancillary revenue last quarter, an all-time record for the carrier. But the company is not resting on that accomplishment. Rather, JetBlue sees significant opportunities for further growth with more unbundling (and rebundling) of fares.
Allegiant goes Extra with increased legroom option
Want a bit more comfort on your next Allegiant flight? Travelers to and from Los Angeles now have the option to pay up for “Allegiant Extra” on board, offering a number of premium seating benefits, though stopping short of a true premium economy seating product.
Killing off Eurowings long haul
Can long-haul LCCs succeed in Europe? Perhaps so, but the Lufthansa Group will no longer be part of that effort. Eurowings is closing its longhaul routes down in an effort to simplify and streamline operations.
AirFi announces a trio of new customers
Portable wireless IFE vendor AirFi secured three new customers in recent weeks, extending its leading role in the market. Air Arabia, Air Seychelles and Bamboo Airways will all fly the company’s kit, bringing entertainment services to passengers on board.
Oneworld’s digital backbone seeks ancillary revenue boost
Oneworld’s digital backbone middleware hopes to extend beyond the basics in the coming year, offering its members the opportunity to also sell services, not just give them away. Is this the solution to the interline ancillary revenue problem??
Immfly introduces Adsfly agency to optimize inflight monetization
Airlines want more ancillary revenues and advertisers want a better (and properly documented) RoI on their marketing spend. Can the new Adsfly service from Immfly deliver?
FlightPath3D crunches big data to improve the moving map
Looking to maximize passenger engagement with an inflight entertainment system? The moving map interface is the best place to start and FlightPath3D released two new options this week to keep travelers entertained while also potentially increasing airline revenue. The company’s moving map interface is already flying with more than 50 airlines and delivers airline-specific data […]
Air Transat adds free streaming IFE with Bluebox Wow
Delivering a consistent inflight entertainment experience on a constantly changing fleet is a tremendous challenge. Canadian carrier Air Transat aims to meet that test, announcing this week that it will add the Bluebox Wow streaming IFE solution on board beginning in Summer 2019.
Five Star Select brings additional luxury options to American Airlines
Want to be treated extra special when flying? American Airlines’ newly expanded Five Star Select service adds Flagship Lounge Dining, private car transfers to the plane, and even Blade helicopter transfers between the airport and downtown locations. All for a price, of course.