The Business of Passenger Experience
It was called "Kiteline" and it was going to revolutionize the inflight passenger experience. A light weight connectivity solution with visions of delivering core functionality, the Kiteline concept is now being emulated by Lufthansa Systems, Iridium, AirFi, fflya and more. And, unlike Kiteline's failure nearly a decade ago, these solutions are now (finally) taking flight.
What will it take to deliver a truly frictionless inflight wifi connectivity experience to passengers? The newly formed Seamelss Air Alliance, backed by big names including Delta Air Lines, OneWeb, and Airbus, hopes to develop standards and processes that make the connection and billing process flow smoothly throughout the aviation connectivity ecosystem. That could be a huge win if it works.
Has the LEO/MEO revolution spooked Panasonic Avionics? "Radical change" is coming according to VP Global Sales David Bruner, putting the company's 6-payload XTS Ku-band network on a new track.
